Responding to complaints over Virgin’s use of plastic bottles, Branson writes on his website that he will leave “no stone un-turned” in attempts to cut waste.
“Your thoughts on reducing plastics onboard is one which is shared by the company and many of their teammates as well,” he says.
“At present, the airline has chosen to work with One Water as their onboard bottled water provider.
“One Water helps fund nonprofit clean water projects in under-served regions like Malawi. The actual bottles, made with recycled materials, also do offer a lower carbon footprint.”